The Sledgehammer Strategy

by jmarshallroberts on August 31, 2011

I just finished writing a very elaborate white-paper about effective communication strategy for sustainability advocates (to be released in the coming weeks). In it, as usual, I challenge the reader to deeply understand the different worldview lenses that people use to make sense of  communications and to cater their messages accordingly.

However, now mentally exhausted by several hours of intense scientific psychobabble, I find myself wishing that we could just simplify the whole process and do it like Bob Newhart does  in this infamous skit.

Who knows? It might even work once in awhile…

{ 1 comment… read it below or add one }

1 margaret mcallister September 13, 2011 at 5:23 pm

Love the clip! Send the white paper.
Wayne Dyer’s affect on me was similar. Speaking to a client who had a serious habit of biting her nails til bloody, his advice: “you’re going to have to keep your hands out of your mouth.” STOP IT!

Leave a Comment

Previous post:

Next post: