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women

The Shifting Psychology of Sustainability

by jmarshallroberts on July 7, 2010

During the recent Sustainable Brands 10 conference in Monterey, California a representative sample of 93 sustainable business leaders were assessed using the Roberts Worldview Assessment (RWA), a new psychometric insights tool for marketers and brand innovators. Group data was aggregated and compared with psychological data from RWA assessments of more ‘mainstream’ audiences, and also with [...]

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