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Sustainable Brands

How to Drive Positive Change

by jmarshallroberts on March 22, 2012

(Note: The below interview is from this article just published by the folks at Sustainable Brands)
SB: John, your work is based on the idea that strategic communications are an important and underused tool for driving business and social change. Have you gotten much resistance or pushback on this idea from the mainstream corporate world?
Initially, yes—I got [...]

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Cause for Economic Optimism

by jmarshallroberts on February 20, 2012

Just wanted pass along an uplifting article written by talented author Marc Stoiber and friends at Sustainable Brands titled “Companies With Ideals are Winning”. Click here to read.
For me, this article outlines just a couple of inspiring stories for what seems to be a true renaissance of capitalism finally underway. For many companies with an old-school [...]

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National Study: Cracking the Cynicism Code

by jmarshallroberts on June 13, 2011

Just back from a great week at the Sustainable Brands conference in Monterey, CA.  Wanted to quickly share the buzz of a new national study that we just did in partnership with the Shelton Group as part of their ongoing ‘EcoPulse’ research.  In short, we gave the Roberts Worldview Assessment to a national sample and [...]

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The Psychometrics of Sustainability

by jmarshallroberts on May 3, 2011

If you didn’t make it out to the Sustainable Brands conference last year, you missed a good one! This year (SB11) promises to be even better.
Either way, I just got this link to my complete, fully-edited keynote from last years event. Was a big hit with the SB10 audience, and a lot of fun to [...]

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The Shifting Psychology of Sustainability

by jmarshallroberts on July 7, 2010

During the recent Sustainable Brands 10 conference in Monterey, California a representative sample of 93 sustainable business leaders were assessed using the Roberts Worldview Assessment (RWA), a new psychometric insights tool for marketers and brand innovators. Group data was aggregated and compared with psychological data from RWA assessments of more ‘mainstream’ audiences, and also with [...]

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