Posts tagged as:

Sustainable Brands

National Study: Cracking the Cynicism Code

by jmarshallroberts on June 13, 2011

Just back from a great week at the Sustainable Brands conference in Monterey, CA.  Wanted to quickly share the buzz of a new national study that we just did in partnership with the Shelton Group as part of their ongoing ‘EcoPulse’ research.  In short, we gave the Roberts Worldview Assessment to a national sample and [...]

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The Psychometrics of Sustainability

by jmarshallroberts on May 3, 2011

If you didn’t make it out to the Sustainable Brands conference last year, you missed a good one! This year (SB11) promises to be even better.
Either way, I just got this link to my complete, fully-edited keynote from last years event. Was a big hit with the SB10 audience, and a lot of fun to [...]

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The Shifting Psychology of Sustainability

by jmarshallroberts on July 7, 2010

During the recent Sustainable Brands 10 conference in Monterey, California a representative sample of 93 sustainable business leaders were assessed using the Roberts Worldview Assessment (RWA), a new psychometric insights tool for marketers and brand innovators. Group data was aggregated and compared with psychological data from RWA assessments of more ‘mainstream’ audiences, and also with [...]

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