Posts tagged as:

Sustainability

The Shifting Psychology of Sustainability

by jmarshallroberts on July 7, 2010

During the recent Sustainable Brands 10 conference in Monterey, California a representative sample of 93 sustainable business leaders were assessed using the Roberts Worldview Assessment (RWA), a new psychometric insights tool for marketers and brand innovators. Group data was aggregated and compared with psychological data from RWA assessments of more ‘mainstream’ audiences, and also with [...]

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Introducing Worldview Learning

by jmarshallroberts on June 9, 2010

Greetings! Just wanted to take a quick minute to keep you all updated on current happenings.
In the almost 2 years since I published “Igniting Inspiration,” I have been overwhelmed with support. This tiny self-published book has connected me to a global network of social innovators and change-makers. I have spoken around the country and around [...]

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An exciting decade for change

by jmarshallroberts on January 11, 2010

By the time your doctor tells you that you’re riddled with lung cancer and termites, you’ve already probably made a lot of unhealthy life choices, for years on end.

By the time the bill collector is camped outside your bushes at night with a miner’s light, you’ve likely been leaving piles of ‘urgent’ envelopes unopened somewhere in the den, for years on end.

And by the time 99% of the world’s scientists tell you that you are contributing to a highly imminent, irreversible global environmental meltdown, odds are that you’ve been living off of the fumes of an unsustainable lifestyle for several decades.

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Let’s stop making sustainability so boring!

by jmarshallroberts on September 21, 2009

The ice-caps are melting, water supplies are dwindling, rain forests are depleting, and species are dying off like hair follicles on Matt Lauer’s shiny head. The greatest global shift in human history is happening, and most of our fellow humans aren’t even paying attention.

What is the cause of this apathy?

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The death of denial

by jmarshallroberts on October 6, 2008

Will the economy collapse under our feet, bringing the next great depression? Will another terrorist strike in the US sometime soon? Will global warming cause weather changes that change the map, displacing millions? Will the fabric of our society crumble, bringing down everything we currently hold dear?
Terrifying questions aren’t they? But [...]

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Sustainability is a state of mind

by jmarshallroberts on October 3, 2008

I just finished speaking at sustainability conference in Boston. It was filled with smart, well meaning professionals who want to make a difference. These are the kind of people who make me proud to be an American–earnest, hard-working, and courageous enough to confront the most dire challenge of our times. And yet, sadly, I must [...]

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2 species of environmental denial

by jmarshallroberts on September 25, 2008

I was once a traveling hypnotist.  And, as a hypnotist, it was my job to roam the ‘red states’ of our country transforming rooms full of overweight people into skinny people, and smokers into smoking-haters.   I did this for years.  What a bizarre job!  At times I wanted to slit my throat…at other times I [...]

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Have you stopped beating your wife yet?

by jmarshallroberts on September 22, 2008

For about 99% of the human race, life shows up as an unending series of loaded questions…
-Should I be disciplined now to create a better future, or should I just give in to the pleasurable indulgence of the moment?
-Should I sacrifice my will to the dictates of higher authority, or should I escape to find [...]

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