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Just wanted pass along an uplifting article written by talented author Marc Stoiber and friends at Sustainable Brands titled “Companies With Ideals are Winning”. Click here to read.
For me, this article outlines just a couple of inspiring stories for what seems to be a true renaissance of capitalism finally underway. For many companies with an old-school [...]
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New interview just posted from a Canadian group (TSSS) focused on building the sustainable economy in North America. Always interesting–and sometimes surprising–to read your own words coming back at you.
When I wrote “Igniting Inspiration” a few years ago, my emphasis was mostly on THEM…strategies for getting other people (‘receivers’ of our communications) to see our [...]
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I just finished writing a very elaborate white-paper about effective communication strategy for sustainability advocates (to be released in the coming weeks). In it, as usual, I challenge the reader to deeply understand the different worldview lenses that people use to make sense of communications and to cater their messages accordingly.
However, now mentally exhausted by several [...]
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Just back from a great week at the Sustainable Brands conference in Monterey, CA. Wanted to quickly share the buzz of a new national study that we just did in partnership with the Shelton Group as part of their ongoing ‘EcoPulse’ research. In short, we gave the Roberts Worldview Assessment to a national sample and [...]
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In my work as a communication strategist, I’ve discovered three major species of environmental cynicism infecting target audiences for virtually all of my sustainability-oriented clients. These ’species’ are actually three highly popular mental strategies that everyday ordinary folks use to avoid taking environmental action. As we cover these below, revisit your own experience and see [...]
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If you didn’t make it out to the Sustainable Brands conference last year, you missed a good one! This year (SB11) promises to be even better.
Either way, I just got this link to my complete, fully-edited keynote from last years event. Was a big hit with the SB10 audience, and a lot of fun to [...]
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Just wanted to pass along this new Fast Company blog. In it, writer Marc Stoiber argues that the word ‘innovation’ may actually be a better than the word ‘green’ for framing or conveying sustainable business concepts.
I couldn’t agree more — and my (research-driven) reasons are briefly outlined in the section of the article titled ‘Donald [...]
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New article out on Triple Pundit today: Their Worldview, Your Vision: The Secret to Behavior Change. Argues for the supreme importance of worldviews for inspiring behavior change — especially as pertains to sustainable marketing.
Here’s a quick teaser. Click through and enjoy the rest!
“Although inherently dynamic and non-linear in nature, a person’s daily behavioral choices are patterned [...]
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