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Had a phenomenal 2 hour workshop in Minneapolis last week with a rabid group of brand strategists and account planners at the Planningness 2011 conference. The topic? “Overcoming Cynicism with Scientific Psychobabble” of course!
See the slideshare below for a taste of the actual material we covered (you’ll have to imagine the laughter and rowdy [...]
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New article out on Triple Pundit today: Their Worldview, Your Vision: The Secret to Behavior Change. Argues for the supreme importance of worldviews for inspiring behavior change — especially as pertains to sustainable marketing.
Here’s a quick teaser. Click through and enjoy the rest!
“Although inherently dynamic and non-linear in nature, a person’s daily behavioral choices are patterned [...]
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I must say, I stand in constant awe at Seth Godin. He is a born communication genius, and he has a way of making big important ideas simple and actionable. Not only that, but I also find myself wondering: how the heck does he write so many books so fast? At [...]
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During the recent Sustainable Brands 10 conference in Monterey, California a representative sample of 93 sustainable business leaders were assessed using the Roberts Worldview Assessment (RWA), a new psychometric insights tool for marketers and brand innovators. Group data was aggregated and compared with psychological data from RWA assessments of more ‘mainstream’ audiences, and also with [...]
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