Posts tagged as:
Just back from a great week at the Sustainable Brands conference in Monterey, CA. Wanted to quickly share the buzz of a new national study that we just did in partnership with the Shelton Group as part of their ongoing ‘EcoPulse’ research. In short, we gave the Roberts Worldview Assessment to a national sample and [...]
{ 0 comments }
In my work as a communication strategist, I’ve discovered three major species of environmental cynicism infecting target audiences for virtually all of my sustainability-oriented clients. These ’species’ are actually three highly popular mental strategies that everyday ordinary folks use to avoid taking environmental action. As we cover these below, revisit your own experience and see [...]
{ 0 comments }
Had a phenomenal 2 hour workshop in Minneapolis last week with a rabid group of brand strategists and account planners at the Planningness 2011 conference. The topic? “Overcoming Cynicism with Scientific Psychobabble” of course!
See the slideshare below for a taste of the actual material we covered (you’ll have to imagine the laughter and rowdy [...]
{ 2 comments }
1. “That’s just how the world works.”
2. “Who cares?”
3. “Everybody is doing it.”
5. “It’s too risky.”
6. “That’s not my job.”
7. “I can’t think about this right now ”
8. “It doesn’t matter.”
9. “We’ve always done it this way.”
10. “Who the hell do you think you are?”
Share
{ 1 comment }
I’ve long considered the human mind to be a lot like a cell–> it has a powerful, raw experiential nucleus surrounded by layers of beliefs and attitudes which act as selectively permeable membranes that filter what information gets in and out.
From this point of view, what we call ‘cynicism’ is comparable to the hardening of mental membranes [...]
{ 4 comments }
As humans, Joy is our only calling, our only inalienable birthright. Everything else is up for grabs, but joy isn’t. As humans we were not made to spend lives in longing. We have chosen exactly that which we feel we need in every moment. And when we finally admit this we become grateful in ways that no jaded mindplay can destroy. Ever.
{ 2 comments }
