The Myth of Human Rationality

April 14, 2011

I’ve been catching up on a bunch of new behavioral economics research lately. Popular, fascinating books like “Nudge” and “Predictably Irrational” along with myriad recent articles from smart economists, business folks and scholars.
As an applied social scientist, I am excited to see the trend towards greater appreciation of the power of behavioral science for solving [...]

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What about the cat?

April 8, 2011

Yesterday I stumbled across this simple, awesome slide-show “What about the Cat?” from a reader (named Mattias Ostmar) in Europe. I’ve spent many years working to make understanding this ‘levels of thinking’ framework fun, clear and accessible to everyday, non-academic folks. Hats off to Mattias for beating me at my own game! Gotta love how [...]

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Did you see this yet?

April 7, 2011

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The Secret to Behavior Change

April 4, 2011

New article out on Triple Pundit today: Their Worldview, Your Vision: The Secret to Behavior Change. Argues for the supreme importance of worldviews for inspiring behavior change — especially as pertains to sustainable marketing.
Here’s a quick teaser.  Click through and enjoy the rest!
“Although inherently dynamic and non-linear in nature, a person’s daily behavioral choices are patterned [...]

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Let your freak flag fly

March 31, 2011

I must say, I stand in constant awe at Seth Godin. He is a born communication genius, and he has a way of making big important ideas simple and actionable. Not only that, but I also find myself wondering: how the heck does he write so many books so fast?  At [...]

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The Empathy Paradox

March 29, 2011

In my recent TEDx speech “The Global Urgency of Everyday Empathy”  I passionately argued that era of empathy is now upon us.
My basic reasoning being that with global population growth and new existential threats due to climate change, only empathy will keep us from destroying ourselves as a species. Only empathy, I argued, will help us [...]

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Don’t hold your breath

March 24, 2011

Have you ever wanted something so badly that you were on “pins and needles” waiting for it to happen? Perhaps it was something fun like a birthday gift, a check from new client, or approval for a new car loan. Or perhaps it was for something not-so-fun like biopsy results, a tax bill, or the [...]

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Even change is changing

March 22, 2011

Not yet 3 months into 2011, and perhaps you’ve noticed:
BIG CHANGE is in the wind.
Natural disasters. Political upheavals. Schizophrenic weather:
How and when will it all end?
No one knows, for sure. And, for most of us, the true tragedy lies not in the pain of actual disaster, but in the complete lack of certainty–the unsettling feeling [...]

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Quantum Mechanics of Human Inspiration?

March 15, 2011

I’ve been on a quantum physics kick lately. Yes. I know what you’re thinking. “Great! Just what I need: another shark-eyed social scientists comparing his theories to quantum mechanics with the faint stink of a New Age guru!”
Yes, I see your point, but stick with me. Truth is, I’ve been caught up in the concept [...]

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What fault lines are we on?

February 28, 2011

The devastating impact of last week’s New Zealand earthquake continues to be felt throughout the world, and the true damage extends far past the body count. As insurance companies and government officials do their best to assess the damage and start rebuilding, a grim question surfaces:
Should ChristChurch residents strive to rebuild their old lives again [...]

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