I’m pleased to announce that 2011 been a breakthrough year for the Roberts Worldview Assessment (RWA). Launched in July 2010, this innovative psychometric tool held the promise of helping marketers gain unprecedented insight into the minds and hearts of their target audiences. But strong “proof of concept” stories were still needed to give the tool market credibility and traction.
We have now used the RWA with a variety of clients, across several industries, on several national projects, and have found that it is remarkably predictive. In short:
1. When it comes to predicting human behavior, worldviews rule
2. When is comes to measuring worldviews, the RWA rules
You want proof? I thought you’d never ask…
Click here to download a free white-paper that we are just releasing outlining a collaborative national research project with the Shelton Group out of Knoxville, TN.
Key findings from this research include:
• How the overall American population falls within the worldview framework
• The defining characteristics of the worldview and Shelton sustainability segments
• How each of the predominant worldviews interpret and react to sustainability in terms of attitudes, behaviors and communications
• Proven strategies and tactics for communicating sustainability to each worldview segment
Enjoy the read and do share your thoughts!
