Comments on: Let’s stop making sustainability so boring!

By: jmarshallroberts

jmarshallroberts — Wed, 06 Jan 2010 17:39:33 +0000

Christian — thanks for your perspective. I couldn’t agree more that WHY is the critical question in all successful endeavors. When it comes to communication, WHY is everything. I’m starting to see this idea really catch on lately. Welcome to the era of ontological capitalism?

How has hiring a ghost writer for your blog worked out for you?

By: Christian Grieco

Christian Grieco — Fri, 01 Jan 2010 21:01:44 +0000

But, I can’t help it. I passionately believe and live sustainability values. It is quite a challenge for my listeners/readers to stay upright and awake. As a technician, my writing sucks. So much so I have hired a ghost writer for my blog to add flavor and dimension to my ideas and perspective. The challenge, I think, for most progressives, is communicating our ‘why’. Getting out our values in a coherent and inspiring way is like pulling teeth.

Thank you for writing you book. I have read it and am now studying it hoping it will help me connect with more than just the choir.

By: uberVU - social comments

uberVU - social comments — Mon, 16 Nov 2009 17:30:33 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by marshallroberts: Let’s stop making sustainability so boring! (a plea in 4 verses)http://tinyurl.com/lym8wb…

By: Larry Williamson

Larry Williamson — Mon, 26 Oct 2009 04:59:08 +0000

John,
This is so right on, ever since I met you and read your book and last Saturday attended your workshop, I have been wondering also on why we seem to drown out what is insperational in our messages with so much stuff that perhapse dosnt need to be repeated.
I am wondering is it unfocased yellow thinking thats the cause,
my firstgut level feeling is probably not, but what is at work.
All I know is that their must be a better way.
I keep thinking that a way must be found to deliver messages that inspire all colors, blue, orange and yellow,
I think your material will solve the riddle.

By: Sarah

Sarah — Mon, 12 Oct 2009 14:37:52 +0000

Absolutely true – I am passionate about this topic – have devoted my entire adult career lfe to it, live as sustainably as I can – yet even I find it boring to read about. And I see that reaction multiplied when I start to talk about what I do (sustainable purchasing work with governments, large enterprise, etc – very transformative work!) to other people. I think the atttitude is that it is do-gooder work that is outside the relevant aspects of daily life – that sustainability would require them to goive up all their normal practices and enjoyments for an ascetic life of denial and suffering – for an elusive goal that they won’t share in…

I notice when I tell stories instead – stories about going in to the head of sales of some big company and letting them know that I work wiht a client who won’t be buying their stuff unless they change the way it’s made/what’s in it/etc – then it becomes much more enjoyable – sort of a sports story or something…

By: jmarshallroberts

jmarshallroberts — Thu, 08 Oct 2009 21:17:22 +0000

I see your point Boudewin. Unfortunately about 90% of the world population doesn’t seem to find this topic quite as interesting, and so we need to do something quick. We need to wake up and help others do likewise. I believe our way of communicating can be the secret key to unlock enthusiasm in the apathetic or cynical masses.

Thanks for contributing your 2 cents. Keep up the good work.

By: Boudewjn Piscaer

Boudewjn Piscaer — Thu, 08 Oct 2009 20:44:38 +0000

When you make it a task to transform the principle of sustainability into a practice within the boundaries of the 3 pillars (People= Social, Planet=environmental, Profit= Economy) it is not boring at all.
I find it very exciting to contribute to change in an area were outsiders look upon as a boring field, sustainable concrete.
It becomes passionate when you know you can mean something when you reduce 2.4 billion CO2 by 1/3 one day, even not in your life. And that you can help reduce povery. And that you show how other people can make money then those who have been the greedy ones. I get a kick out of these exciting objectives.

By: Rob Strulowitz

Rob Strulowitz — Tue, 22 Sep 2009 03:57:34 +0000

ood point. It’s a tough subject to make fun and exciting. Maybe we should all just make a game out of it. We’re all pretty good at video games…

By: Angela

Angela — Tue, 22 Sep 2009 02:37:58 +0000

I couldn’t agree more! Why do people have to make this topic so depressing?