Bio

John Marshall Roberts teaches people and organizations how to overcome cynicism and inspire. He is a communication expert and applied research psychologist with more than a decade of strategic consulting experience. His bestselling book “Igniting Inspiration: A Persuasion Manual for Visionaries” delivers a breakthrough paradigm for creatinginspirational media and messaging called Worldview Design™. A seamless blend of systems theory, developmental psychology, and common sense, this new interdisciplinary framework allows socially conscious people −marketers, business leaders, and activists−to design messages that systematically overcome cynicism, shift thinking, and inspire measurable behavior change. A dynamic and popular keynote speaker, workshop facilitator, and consultant within the sustainability movement, John is CEO of the next-generation communication research and education consultancy, the Transformational Design Group.

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