New interview just posted from a Canadian group (TSSS) focused on building the sustainable economy in North America. Always interesting–and sometimes surprising–to read your own words coming back at you.
When I wrote “Igniting Inspiration” a few years ago, my emphasis was mostly on THEM…strategies for getting other people (‘receivers’ of our communications) to see our vision and do our bidding.
Over the years I’ve grown to see, more and more, how truly critical WE (’senders’ of the communications) are to the communication & behavior change process!
It’s a messy truth, because it forces us to look at our own intentions first and foremost when devising behavior change initiatives. And it’s also a messy truth in a business sense because it means that much of the market research work being done today will have little impact because it will not be implemented with the right attitude, intentions and orientation.
Regardless, I feel absolutely certain that about 95% of communication and leadership effectiveness comes from the US rather than THEM…and to ignore this fact is to remain stuck in the land of marginal effectiveness which plagues so many marketers in this noisy marketplace.
Either way, here’s the interview itself. I hope you enjoy:
Making Change with Understanding and Authenticity — an Interview with John Marshall Roberts
(Note: We’ll be diving into these concepts much more deeply in an upcoming 4 week webinar on the topic of overcoming cynicism. Details soon to follow.)
